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Strategic Inflection Points to Identify Corporate Risks

Strategic inflection points are subtle changes in the environment. If one is able to monitor or identify new emerging technologies or changes in consumer behavior, one may find that one’s products and services become redundant and obsolete in the market.

Strategic Inflection Points – Fountain Pens

In 1900, the main principles of a successful fountain pen were established:

1. An ink tank.

2. A filling system.

3. A method of supplying ink to the nib.

Find the most successful challenge, with 3 US companies – Parker, Waterman and Sheaffer – dominating the market. The design of the fountain pen was not based solely on engineering requirements, as aesthetics also played an important role. A fountain pen’s appearance, size, weight, color, and the materials used in its construction all contribute to its success.

Despite the ascendancy of the cartridge pen, ballpoint pen, and gel pen, the nostalgic tastes of a fountain pen ensure the fountain pen’s appeal as both a collectible and a functional tool.

1. Waterman Dropper – 1903

2. Parker’s Lucky Curve – 1916-23

3. Conklin Crescent Filler – 1923

4. Parker Pearly Vacumatic – 1935

5. Parker 51 – 1948

6.Parker 61 – 1956

7. Sheaffer pen for men – 1960

8. Montblanc 149 Masterpiece – 1970

9. Parker 180 – 1980

10. Parker Duofold [1929] – 1994

Now let’s look at the Strategic Inflection Points of Jukeboxes:

Strategic Inflection Points – Jukebox

Coin-operated music machines were already well established by the time the golden age of the jukebox began in the 1940s. While designers from that era, like Paul Fuller, are especially revered, design aficionados begin to take a closer look at the two decades that followed.

Machines of the rock ‘n’ roll era – of which the jukebox has become synonymous – scream teenage rebellion with their blatant use of flashy automotive looks. The bright, vibrant colors of these classics are probably the first thing that comes to most people’s mind when they hear the word “jukebox”.

1. Polyphon – 1900

2.Wurlitzer 1100 – 1948

3.Wurlitzer 1800 – 1955

4. Seburg KD200 – 1957

5. Rock-Ola Tempo 1475 – 1959

6. Rock-Ola Reg is 1495 – 1961

7. Friend Continental 2 – 1961

8. NSM Nostalgia Gold – 1995

Motorcycles had various strategic inflection points due to new emerging technology:

Strategic Inflection Points – Motorcycles

Designers continue to exploit the latest materials and technologies to improve performance and provide a safe ride.

1.Werner – 1901

2. Excelsior 20R – 1912

3. BMW R32 – 1923

4. Megola racing model – 1923

5. Harley-Davidson Knucklehead 61EL – 1936

6. Triumph Speed ​​Twin – 1939

7. Indian Chief – 1947

8. Vincent Black Shadow Series C – 1949

9. Honda 50 Super Cub – 1958

10. Honda CB750 – 1969

11. Harley-Davidson Evolution FLTC Tour Glide Classic – 1989

12. Kawasaki ZZ-R1100 – 1990

13. Husqvarna TC610 – 1992

Remember the good old vinyl record that is now threatened by digital technology:

Strategic Inflection Points – Musical Systems

Today, digital technology threatens the vinyl record with obsolescence.

1. Graphophone – 1900

2. Pathé Gramophone – 1908

3. Portable Selecta – 1920s

4. Bermuda Dancer – 1950s

5. Braun Phonosuper SK55 – 1956

6. Beogram 4000 – 1972

7. Philips Compact Disc Player – 1983

8. Denon D-90 Stacking System – 1995

9. Beosound 9000 – 1999

Toothbrushes, so common, yet face strategic inflection points due to changing consumer habits:

Strategic Inflection Points – Toothbrushes

1. The first toothbrushes – 1900

Bone handle + Natural bristles

2. Plastic toothbrushes – 1930s-40s

3. Ray – 1984

4. Modern toothbrushes – 80s-90s

Designers are now fighting over the details:

A. The most eye-catching colors

B. Most comfortable grip

C. The optimal angle and range

D. The best combination of bristles

5. Fluocaril – 1989

6. Electric toothbrush – 1990

Dolls, a little girl’s best friend, had the following strategic inflection points:

Strategic Inflection Points – Dolls

1. Schilling doll – 1900

2. Kewpie – 1913

3. My dream baby – mid 1920s

4. Tyrolean dolls – early 1950s

5. Barbie – 1959

6. Barbie “Flight attendant” – 1963

7. Man of Action – 1964

8. Cabbage Patch Kid – 1983

9. Baby Born – 1991

10. Barbie “Happy Holidays” – 1990s

We grow with toys and models, the strategic inflection points here were:

Strategic Inflection Points – Toys & Models

1. Magic Lantern – 1900

2. Noah’s Ark – 1900

3. Mechanical ship – 1904

4. Steiff teddy bear – 1905

5. Meccano – 1910

6. Hornby Train Set – 1920s

7. Toy cars – 1930s

8. Scalextric – 1950

9. Robby the Robot – 1956

10. Lego – 1958

11. Star Trek – 1977

12. Robot Transformer – 1980s

13.Thunderbirds – 1992

14. Playmobil 1 2 3 – 1990s

15. Power Rangers – 1994

16. Tamagotchis – 1996

17. Teletubbies – 1997

18. South Park – 1997

Guitars, good old acoustics, have faced strategic inflection points due to new emerging technologies:

Strategic Inflection Points – Guitars

1. Gibson Style O – 1908

2. National Style O – 1926

3. Spanish electro Rickenbacker – 1932

4. Gibson Les Paul Gold Top – 1952

5. Fender Stratocaster – 1954

6. Gibson Double – 12 – Late 1950s

7. Bass Stienberger – 1982

8.Ibanez – 1990

Wristwatches, so commonplace, have faced the following strategic inflection points:

Strategic Inflection Points – Wristwatches

1. Oris Big Crown – 1910s

2. Waltham – 1920

3. Cocktail watch – 1930

4. Bulova Accutron – 1960

5. Perpetual Oyster – 1965

6. Speedmaster – 1969

7. Digital Lasser – 1970s

8. Gold watch – 1970s

9. Digital Casio – 1990s

10. Seiko Kinetic – 1990s

11. Omega Seamaster – 1995

The automotive industry has faced the following strategic inflection points in cars:

Strategic Inflection Points – Cars

Few things map design development better than a car.

1. De Dion – Button Model Q – 1903

2. Ford Model T – 1908

3. Rolls-Royce 40/50 – 1907

4. Citroën Traction Avant – 1934

5. Auburn 851 Speedster – 1935

6. Volkswagen Beetle – 1939

7. Citroen 2CV – 1948

8. Bentley Type R Continental – 1952

9. Mercedes-Benz 300SL – 1954

10.Fiat 500 – 1957

11. Buick Roadmaster – 1957

12. Cadillac Eldorado Convertible – 1959

13. Chevrolet Impala – 1960

14. Citroen DS – 1960

15. E-Type Jaguar – 1961

16.Volvo P1 800 – 1961

17. Porch 911 – 1963

18. Ford Mustang – 1964

19. Pontiac GTO – 1964

20. Ferrari Dino 246GT – 1969

21. Mazda RX7 – 1978

22. Volkswagen Golf GTi – 1976

23. Audi Quattro Sport – 1983

24. Renault Espace – 1984

25. Ford Ka – 1999

The fragrance industry has faced the following strategic inflection points. Some scents have lasted over 8 decades and are still fresh. The credit goes to new emerging technologies.

STRATEGIC INFLECTION POINTS – FRAGRANCE

1. The Blue Hour – 1912

Blend of roses, iris, vanilla and musk.

Positioned as a Romantic fragrance.

The Baccarat glass bottle reflects this romanticism. Art Nouveau swirls at the shoulders of the bottle and the delicately designed label, the design suggests sensuality.

2. Chanel No. 5 – 1921

The very essence of Simplicity remains.

It is square, with a plain beveled cap and a minimal white label.

9 steps to seal the perfume in the bottle, including the installation of the CC drawn with wax at the neck.

3. Zenobia – 1924

The design of this bottle resonates with 19th century nostalgia.

Each element is meant to suggest a sweet, natural and floral scent, from the rather syrupy name, Sweet Pea Blossom, to the combination of pastel colors used on the label and the pink bow tied around the neck of the bottle.

4. Jabat – 1939

The cork is finished in the shape of a tied bow and the base of the bottle resembles the skirts of a petticoat spread out on the floor.

5. Jean-Paul Gaultier – 1993

The perfume is molded in the shape of a woman’s torso, pinched and shaped by a corset.

6. DNA – 1993

The bottle is shaped like the double helix form of DNA.

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