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5 Tips on Getting Your Brand Out There
In the age of rapidly changing technology and expanding resources, getting your business name or brand out there is easier than ever. With so many promotional opportunities, you can generate interest and sales from brand awareness campaigns. Brand awareness campaigns are all about exposing your business name and/or logo to the right target audience. Here are some tips on how you can do this:
1. Sponsorship – Sponsoring an event such as a conference, sporting event, or local community fundraisers is a wonderful way to build awareness for your brand. The first thing is to choose an appropriate event for your business. Conferences are ideal for a wide range of industries and will provide the ideal target audience. There is no point in a local butcher sponsoring a big conference; instead, he would benefit from a local sports game or school fundraiser. Not only will sponsorship give your brand exposure, but it will bring a positive and generous association with your business name.
2. Loyalty campaigns – Loyalty programs reward returning customers to your business and keep them coming back. Too often you see special offers and discounts for new customers, but nothing is offered to the people who made your business a success. Treating loyal customers well will make them feel valued and increase word of mouth advertising.
3. Promotional Products – Promotional products can be an extremely cost-effective way to build brand awareness. Promotional items are a one-time investment. If you choose your article well, you can ensure daily and long-term exposure. Simple things like pens and bags will get your brand seen by your customer or potential customer on a daily basis because these items are things we use every day. Investing in high quality and slightly more expensive items such as hats, clothes and umbrellas will help promote your brand in the long run as the wearer will keep these items for a long time and use them throughout the year.
4. Social networks – Social networking sites like Twitter, Facebook and LinkedIn are the latest means by which companies reach their target markets. By working with experts in the field, you can ensure that the right people see your brand name when browsing online. Social media can be a very specific and effective way to get your brand out there.
5. Press releases – Press releases can be a cost-effective way to build brand awareness. Clever manipulation with social or newsworthy topics can feature in local or national newspapers and magazines. If you don’t have the resources to write a press release in-house, there are many freelance and PR firms that specialize in this type of writing. Aside from the cost of writing the article, press releases are free exposure. Costing much less than advertising in the same publication and working on a more subtle level, a press release is sure to grab the attention of your local or national reader.
Whether you choose to invest in a promotional product, loyalty campaigns, or social media, there are plenty of cost-effective ways to get your brand out there.
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